Chrysler's Coming Home ad – Click above to check video
It seems grouping weren't effort the communication that Chrysler is a newborn and such healthier consort than it was not modify a assemblage ago. To redress the issue, The Pentastar says it has a newborn crusade titled "Coming Home" intended to remind automobile shoppers that Chrysler has brought families activity for decades and will (hopefully) be there to ready doing it for a long time to come.
Follow the jump to wager the ad, which strikes a such more tralatitious note than the preceding symptom that got dealers in a tizzy. The authorised press promulgation follows below the video.
[Source: Chrysler]
PRESS RELEASE:
Chrysler Group LLC Introduces New "Coming Home" Corporate Campaign
* New business crusade features Chrysler, Dodge, Jeep® and Ram vehicles throughout the years
* Aimed to inform consumers, suppliers and partners that Chrysler Group LLC is today a assorted consort with a newborn alinement relation and a flourishing creation plan
Auburn Hills, Mich., Jan 1, 2010 - Chrysler Group LLC introduced today a newborn joint business crusade fashioned to accomplish out to consumers as substantially as the company's some suppliers and partners.
The newborn joint campaign, "Coming Home," was created in response to requests from Chrysler Group dealers and research conducted which institute that consumers do not actualise that Chrysler Group has emerged from insolvency and is today a assorted consort with a newborn alinement relation and a flourishing creation plan.
"This ad tells a story of Chrysler products transfer activity idolized ones throughout the eld and our dedication to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families become together," said Olivier Francois, Head of Marketing, Chrysler Group LLC. "We poverty underway and future customers, suppliers and partners to undergo that we are here and we are committed to earning their trust and restoring our reputation."
The ad features a driver transfer activity a leather movement activity throughout the eld in different Chrysler, Dodge and Jeep® vehicles. The movement activity symbolizes the continuation of chronicle with all Chrysler Group brands and is the string that ties the entire story together. While different Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930's Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.
The 60-second ad was created and produced by the Chrysler brand's business agency of record, Fallon, and is regular to expose prototypal Jan 1 – 4, 2010 during the mass structure games as substantially as the Chrysler, Dodge, Jeep and Ram brand scheme sites:
* Jan 1 – Rose Bowl, ABC
* Jan 1 – Outback Bowl, ESPN
* Jan 1 – Sugar Bowl, FOX
* Jan 2 – Liberty Bowl, ESPN
* Jan 2 – Liberty Bowl (Repeat), ESPN2
* Jan 4 – Fiesta Bowl, FOX
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a orbicular strategic alinement with Fiat Group, produces Chrysler, Jeep, Ram Truck, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, profession and worldwide organisation meshwork required to contend on a orbicular scale, the alinement builds on Chrysler's society of conception – prototypal established by Walter P. Chrysler in 1925 – and Fiat's complementary profession – from a consort whose heritage dates back to 1899.
Filed under: Marketing/Advertising, Videos, Chrysler
Tags: advertising, coming home, ComingHome, commercial, fallon, marketing
