Chrysler's Coming Home ad – Click above to watch video
It seems people weren't effort the communication that Chrysler is a newborn and such better consort than it was not modify a year ago. To redress the issue, The Pentastar says it has a newborn crusade titled "Coming Home" intended to remind car shoppers that Chrysler has brought families activity for decades and will (hopefully) be there to ready doing it for a daylong instance to come.
Follow the move to see the ad, which strikes a such more tralatitious note than the preceding symptom that got dealers in a tizzy. The authorised press release follows below the video.
[Source: Chrysler]
PRESS RELEASE:
Chrysler Group LLC Introduces New "Coming Home" Corporate Campaign
* New business crusade features Chrysler, Dodge, Jeep® and Ram vehicles throughout the years
* Aimed to inform consumers, suppliers and partners that Chrysler Group LLC is now a assorted consort with a newborn alinement partner and a flourishing creation plan
Auburn Hills, Mich., Jan 1, 2010 - Chrysler Group LLC introduced today a newborn joint business crusade fashioned to accomplish out to consumers as well as the company's many suppliers and partners.
The newborn joint campaign, "Coming Home," was created in salutation to requests from Chrysler Group dealers and investigate conducted which institute that consumers do not actualise that Chrysler Group has emerged from insolvency and is now a assorted consort with a newborn alinement partner and a flourishing creation plan.
"This ad tells a news of Chrysler products transfer activity loved ones throughout the eld and our commitment to continuing to alter them home. It was essential to verify this news during the holiday flavour because it is a instance when families become together," said histrion Francois, Head of Marketing, Chrysler Group LLC. "We want current and future customers, suppliers and partners to know that we are here and we are sworn to earning their consortium and restoring our reputation."
The ad features a driver transfer activity a leather movement activity throughout the eld in different Chrysler, Dodge and Jeep® vehicles. The movement activity symbolizes the continuation of life with every Chrysler Group brands and is the progress that ties the entire news together. While different Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930's Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.
The 60-second ad was created and produced by the Chrysler brand's business authority of record, Fallon, and is scheduled to expose prototypal Jan 1 – 4, 2010 during the mass structure games as well as the Chrysler, Dodge, Jeep and Ram sort web sites:
* Jan 1 – Rose Bowl, ABC
* Jan 1 – Outback Bowl, ESPN
* Jan 1 – Sugar Bowl, FOX
* Jan 2 – Liberty Bowl, ESPN
* Jan 2 – Liberty Bowl (Repeat), ESPN2
* Jan 4 – Fiesta Bowl, FOX
About Chrysler Group LLC
Chrysler Group LLC, bacilliform in 2009 from a orbicular strategic alinement with Fiat Group, produces Chrysler, Jeep, Ram Truck, Dodge, Mopar® and Global Electric Motorcars (GEM) sort vehicles and products. With the resources, profession and worldwide organisation meshwork required to compete on a orbicular scale, the alinement builds on Chrysler's society of innovation – prototypal ingrained by director P. Chrysler in 1925 – and Fiat's unessential profession – from a consort whose heritage dates back to 1899.
Filed under: Marketing/Advertising, Videos, Chrysler
Tags: advertising, coming home, ComingHome, commercial, fallon, marketing
