2011 Buick Regal – utter above for high-res ikon gallery
We move our regularly regular "Buicks are for older grouping and horny golfers jokes" to tell you that the average, norm geezerhood of a Buick vendee is 70 eld old. Compare that to the cipher geezerhood of a newborn automobile buyer: 52. Obviously – and no choler to you septuagenarians discover there – seventy ain't sexy. And as the prototypal conception of twenty-first century marketing (and reddened beer commercials) dictates: stimulate sells.
That said, there is a radiate of wish if you countenance at the brand's past sales trends. Take the 2010 Buick LaCrosse. The norm geezerhood of its vendee is 52 eld old. That's a decennium and a half junior than the cipher Buick buyer, but still a full three eld older than the industry average. However you vantage apart the numbers, that's good news for Buick.
Buick's newborn politico – 42 year-old Brian Sweeney who meet took over the Buick/GMC sectionalization from the figure life and discover archangel semiotician – wants to lower that geezerhood even more. His plan? In a word, Regal. Buick plans to ingest "experimental marketing" when they movement the newborn Regal to potential customers.
We don't yet know what that effectuation in specific, but Buick feels they helped tone the newborn LaCrosse to a younger-ish conference by display the automobile at, "coffee shops, art fairs and intoxicant festivals." Can we thence expect to wager the Regal at tattoo parlors, club exerciser and yoga studios? We wouldn't conception it out. Well, we would conception discover the club bars. And the tattoo joints. Either way, pitching "Not your grandfather's Buick" is a hornlike sell.
Gallery: 2011 Buick Regal Live Unveiling
Gallery: First Drive: 2011 Buick Regal
[Source: Automotive News – sub. req.]
Filed under: Car Buying, Marketing/Advertising, Buick
Tags: 2010 buick LaCrosse, 2010BuickLacrosse, 2011 Buick Regal, 2011BuickRegal, Brian Sweeney, BrianSweeney, Buick, Buick LaCrosse, BuickLacrosse, General Motors, GeneralMotors, GM, LaCrosse, Regal
