That's client retention, not holding customers, though Mercedes-Benz could be said to savor both. J.D. Power and Associates has been indexing client possession for seven years, and Mercedes-Benz tops the itemize in 2009. Power measures how some vehicle buyers are replacing an eariler help of the aforementioned brand, and Mercedes-Benz's 67-percent possession rate tops every others, including the usual suspects, Honda and Toyota.
What's reverberating with customers are resale continuance and quality. Even utilised Mercs are spendy, but they every flowing an air of quality. Ingot-solid platforms and the dustlike lustre of obsessively-perfected field seem to convince buyers that the cars will terminal forever and are of the highest quality. Why said customers strength then trade a automobile with such inherent awesomeness, which is built to withstand every manner of circumstances, is added story entirely, but Mercedes-Benz's first-place finish this assemblage caps a five-year run of crescendo numbers, culminating with this year's best-ever 67 percent, the highest the Power think has measured.
[Source: JD Power]
Filed under: Car Buying, Etc., Mercedes-Benz
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