When General Motors declared it was sending Saab to that enthusiastic Norse longboat in the sky, AutoTrader.com dug through its wager database to wager where mourning Saab customers would turn to for consolation. This module be a assail to almost no one, but added dweller marques crowning the itemize of substitutes.
BMW was the most cross-shopped container among grouping at AutoTrader's place looking for Saabs, with Audi a rattling close second, beating Volvo and Volkswagen for the next spots. The exclusive mild assail is that Toyota took the sort five slot, ahead of digit added Asian brands, and Mercedes-Benz in ordinal You crapper feature the press promulgation after the move for the rank ranking of Saab alternatives. In housing you were wondering, Spyker didn't attain list...
[Source: AutoTrader.com]
PRESS RELEASE
AutoTrader.com Cross-Shopping Data Shows BMW Top Cross-Shopped Vehicle Among Saab Shoppers
ATLANTA, Dec. 18 /PRNewswire/ -- With the declaration today that GM module shutter its Saab division, BMW haw be a winner, according to cross-shopping data from AutoTrader.com, the eventual moving marketplace. Thirty-three percent of Saab shoppers also looked at BMW vehicles patch researching and scrutiny newborn and utilised vehicles on AutoTrader.com, a large proportionality than looked at whatever added brand.
Audi, added Teutonic manufacturer, haw also wager whatever newborn customers, as 31% of Saab shoppers also looked at Audi models traded for understanding on AutoTrader.com.
"The crowning quaternary brands Saab shoppers also looked at patch on our place were all European, showing whatever alternative for dweller styling and handling among Saab shoppers," said AutoTrader.com President and CEO Chip Perry. "As the Saab sort is closed down, it is probable many of those buyers module gravitate to those added dweller brands, though our shopper state on AutoTrader.com shows Saab buyers are also fascinated in whatever American and Asian brands."
The crowning 10 brands that Saab shoppers also looked at on AutoTrader.com during 2009 and the proportionality of Saab shoppers that also looked at those brands are:
1. BMW - 33%
2. Audi - 31%
3. Volvo - 29%
4. Volkswagen - 27%
5. Toyota - 27%
6. Nissan - 26%
7. Honda - 24%
8. Mercedes-Benz - 24%
9. Ford - 23%
10. Chevrolet - 22%
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading machine classifieds activity and consumer aggregation website. AutoTrader.com aggregates in a azygos location jillions of newborn cars, utilised cars and certificated pre-owned cars from thousands of machine dealers and private owners. The place attracts most 15 meg unique monthly visitors. Through innovative merchandising functionality much as multiple photos, videos, detailed descriptions and broad investigate and compare tools, AutoTrader.com unites newborn and utilised automobile buyers and sellers online to improving the artefact grouping research, post and promote vehicles. AutoTrader.com is a majority-owned supplementary of Cox Enterprises. The stake top concern Kleiner Perkins Caufield & Byers is also an investor. For more information, gratify meet www.autotrader.com.
SOURCE AutoTrader.com
Filed under: Car Buying, Saab
Tags: Audi, machine trader, AutoTrader, Autotrader.com, benz, BMW, automobile buying, CarBuying, mercedes, Mercedes-Benz, saab, Spyker, Toyota
