Friday, October 30, 2009

Mitsubishi hopes new models spur U.S. sales

(Credit: Automotive News) TOKYO--Mitsubishi aims to restore its ailing U.S. dealings by introducing a newborn SUV and a small car by 2012 and by reviewing the concern meshwork to weed discover weak players. "The revitalization of the dweller playing is very important," Mitsubishi Motors Corp. President Osamu Masuko told Automotive News at the Yeddo Motor Show. "We're reviewing many things." Mitsubishi has been hornlike impact by the U.S. downturn. Its income collapsed 47 proportionality in the prototypal figure months of the year. The coverall U.S. mart lapse 27 percent. Masuko said the U.S. game plan has these elements: --Launching newborn models. --Strengthening the income network. --Reaffirming the company's commitment to meet in the market. Mitsubishi module attain beatific on the prototypal content incoming fall, with the introduction of the Outlander Sport, a diminutive SUV. The container is supported on the Concept cX, prototypal shown at the Frankfurt machine show in 2007. It module be a orbicular help supported on the papers of the Lancer sedan. It module hit a 2-liter four-cylinder engine and become in front- and all-wheel-drive packages, John Koenig, executive evilness chair for dealings at Mitsubishi Motors North America, told Automotive News. Mitsubishi module follow that with a orbicular diminutive automobile in 2012. That automobile module be smaller than the Colt, which is sold in Japan and Europe, and module hit a 1.0- to 1.3-liter fuel engine. A plug-in organism edition and all-electric edition of the orbicular diminutive automobile are regular for 2013. Mitsubishi is studying which of those would prizewinning suit the United States. The rollout of the newborn cars is conception of Mitsubishi's push to warehousing its sort as a concern of fuel-efficient gasoline-powered cars and electric and organism vehicles. Masuko also module analyse Mitsubishi's 400-plus U.S. dealers, hunting to shed troubled stores and add stronger ones revilement lax by distressed rivals much as General Motors Co. and Chrysler Group. Mitsubishi has already signed up digit past Saturn moneyman in Louisiana. "The environment for the dealers in the United States is changing," Masuko said. "There are whatever dealers who hit gotten weaker, and whatever who hit growth potential. So we'd like to analyse apiece and every dealer." (Source: Automotive News) Topics: News Tags: Mitsubishi

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