Tuesday, December 1, 2009

Viridian Joule picked as winner of Chevy Volt Paint Color Contest

2011 Chevrolet Volt in Viridian physicist - Click above for high-res ikon gallery

The votes hit been cast, the tallies tallied and the succeeder determined: Viridian physicist module be the authorised study of the silvery-green dye as seen on a slew of Chevy Volt marketing touchable for what seems same the terminal decennium or so. So, um, what does Viridian physicist mean? We'll let the succeeder himself, 40-year-old king saint of Sanford, Florida, explain:
I looked at the picture of the Volt on the oppose scheme site and intellection it looked emerald in color, which led to jewel and then to an move still appropriate endeavor on that articulate – joule.
We needed a taste more help, so we looked up the articulate viridian. So says Dictionary.com: a long-lasting, bluish-green pigment, consisting of a hydrated pollutant of chromium. OK, fine. physicist wasn't so hard to amount out, but here's the definition anyway: a organisation of electrical energy coequal to the impact done when a current of digit amp is passed through a resistance of digit ohm for digit second. So, there you hit it.

Want to know more? Click time the fortuity to read the authorised advise release, and wager the ikon room below for more views of a Viridian physicist Chevrolet Volt.


Gallery: 2011 Chevy Volt


[Source: Chevrolet]


PRESS RELEASE

Florida Man Wins Chevrolet Volt Paint Color Contest
Consumers opt 'Viridian Joule' as success colouration name


2009-12-01

o Consumers determined the winner
o Nearly 3,000 consumers voted for their selection name
o 'Viridian Joule' led every finalists in consumer voting since Nov. 16
o Winning study declared today in Los Angeles

LOS ANGELES – king Thomas, 40, of Sanford, Fla., has won Chevrolet's national oppose to study the Volt's advance makeup colouration and the possibleness to be the prototypal consumer to test-drive a pre-production Volt. Nearly 3,000 grouping patch their votes at chevroletvoltage.com for Thomas' "Viridian Joule." Voting ended at 8 a.m. ET and Chevrolet declared the succeeder in Los Angeles.

"I looked at the picture of the Volt on the oppose scheme site and intellection it looked emerald in color, which led to jewel and then to an move still appropriate endeavor on that articulate – joule (a organisation of electrical energy)," said Thomas.

Although it was a near vie among the threesome finalists throughout the contest, "Viridian Joule" led throughout the Nov. 16 to Dec. 1 voting period. Chevrolet also selected "EV-ergreen," offered by Devin McQuarrie, 30, of San Jose, Calif., and "environMINT," entered by Gospels Valbuena, 30, of Rancho Santa Margarita, Calif., as finalists. About 300 votes separated "Viridian Joule" from the second-place entry, "environMINT."

Thomas traveled to L.A. and joined the two California-based finalists for the announcement.

"This was a recreation way to vow Chevrolet and Volt enthusiasts by inviting them into the impact and denotive our advance color, and the study reflects the innovation of the Volt's extended-range technology," said Maria Rohrer, Global Volt and Global Marketing Director at Chevrolet. "When our Volt marketing materials arrive in dealerships, you'll wager "Viridian Joule" as the authorised study of the grayness exterior with an emerald hue."

Chevrolet narrowed downbound nearly 13,000 study entries to the threesome finalists, judging them on originality, power and the knowledge to getting the innovation and spirit of the Volt. About 27,000 grouping – or half of every visitors to www.chevroletvoltage.com during the Oct. 22 to Nov. 4 entry punctuation – submitted a colouration name.

A income representative for an awards and promotions company in the metropolis area, saint is originally from Southeast Michigan and has family ties to the auto industry. He submitted individual colouration names, but "Viridian Joule" wasn't his prototypal entry.

The Chevy Volt is an electric vehicle with extended-range capability. It is fashioned to intend up to 40 miles on energy without using fuel or producing tailpipe emissions. When the Volt's lithium-ion shelling is deficient of energy, an engine/generator seamlessly operates to modify the total driving range to most 300 miles before supply or stopping to charge the battery.

Production for the Volt is expected to begin in late 2010. Pricing has not been announced.

Filed under: LA Auto Show, Hybrid, Marketing/Advertising, Hatchback, Chevrolet, GM, Electric

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